Its refined interface and remote, along with the best voice search implementation I've seen, puts it a step above other set-top boxes. And even at this early stage, the app store clearly has plenty of potential. The Apple TV isn't just a media box; it's a conduit for bringing the apps we've grown to love on our mobile devices to our TVs. The next best price I could find was at Walmart listing new models for $176.99 if you'd prefer.