The innovative Pure Color Envy Liquid Lip Potion is a liquid lipstick hybrid that leaves lips plumped with continuous moisture. Saturated with high-intensity color, without sticky shine, lips appear sculpted and sexy. The creamy, moisture-rich formula glides on in one effortless sweep of bold liquid color—going on wet but revealing rich color that lasts for up to eight hours. The oil elixir-infused formula is enriched with avocado, jojoba, and sunflower oils, leaving a luxuriously comfortable, satin-matte finish.

The dual-sided applicator lets you shape and color with precise definition. One side features a rounded tip that follows the curves of your lips, while the other side has a well that stores extra color to build depth, dimension, and definition with every stroke.