Newegg offers the Sony PlayStation 4 DualShock 4 Wireless Controller in Glacier White, Wave Blue, or Magma Red for $54.99. Coupon code "EMCEGFM37" drops it to $43.99. (Item must be sold by Newegg to qualify.) With free shipping and outside of the mention below, that's the lowest total price we could find for any color by $4, although we saw it for a buck less two weeks ago. Deal ends February 24.

A close price: MacMall offers it in Black for $44.99 with free shipping.