Target has several boys' watches on clearance for $6.48, save 50%.
Save another 5% and get free shipping with Target's REDcard.

Batman Boys' Watch - $6.48:
http://www.target.com/p/batman-bo...=large_1_2

Avengers Boys' Watch - $6.48
http://www.target.com/p/avengers-...=large_1_3

If the kid loses his watch, no big deal! Hope this helps someone.