This 2015 model LG 55EF9500 55" 4K 2160p 3D OLED UHD Smart HDTV was selling for $3,000 up until June of 2016 when most stores lowered the price to $2,000 – $2,400. Add it to your cart at Dell today and the price drops to $1,599.99 with free shipping. The same HDTV in on sale at Amazon for $2,297.