Target offers the GE Link 65-watt Equivalent BR30 Smart LED Light Bulb for $15.99. Plus, choose in-store pickup to dodge the $4 shipping fee. That's the lowest price we could find by $4, outside the mention below. This bulb produces 650 lumens of brightness and can be controlled via smartphone.

A close price, Amazon has it for $16.65 with free shipping for Prime members.