Rainbow Loom®, the most popular toy of 2014, got its start in a family’s living room. From that humble beginning, Rainbow Loom® has sky-rocketed in popularity to become a toy and craft phenomenon. It has been recognized with multiple industry awards, most notably it is the winner of three TIA categories and Toy of the Year. The possibilites are endless, from bracelets to action figures. Rainbow Loom encourages exploration and inspires the imagination.